#40 From Pharmacy to Marketplace: Lessons from Michael Mitrani, VP Digital & Innovation at Super-Pharm
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Technology is supposed to revolutionize retail – but what happens when it fails?
In our latest English-language episode of the Retail Reality Show podcast, Yael and Nicolas talk to Michael Mitrani, VP Digital & Innovation at Super-Pharm, Israel’s largest pharmacy and beauty retailer.
Super-Pharm isn’t just a leader in brick-and-mortar retail; they have also:
✅ Built Israel’s most successful online marketplace
✅ Attracted 8 million monthly website visitors
✅ Won an innovation award for AR-powered shopping experiences
But not every innovation succeeds—one of their recent digital experiments completely flopped.
Why?
Because customers in physical stores have clear expectations.
When they walk into a pharmacy, they’re looking for medicine or beauty products—not refrigerators.
Beyond this insightful failure, Michael also shares:
✔ How AR technology allows customers to filter for specific product attributes.
✔ How AI is optimizing product listings for just a few cents per 1,000 products—and driving sales.
✔ How AI-driven product recommendations & in-store music personalization enhance engagement.
👉🏻 Tune in now to discover why successful retail innovation is about more than just technology!
